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We are delighted to announce that this video recently won a coveted Gold award at the QS-APPLE Creative Awards for the Best International Educational Marketing in Kuala Lumpur. The award was for the most creative corporate institution video. In creating an international marketing campaign we considered the target market (young students, affluent, cosmopolitan and totally unprepared to accept typical student living standards). Our campaign aimed to be modern, sophisticated and dynamic. We created a whole new brand look and feel, supported by comprehensive brand guidelines. We called it ‘Nidology’, a visual language that was utilised across all on and offline communications – building graphics, brochures, press ads, exhibition graphics, as well as this video that helped to position and explain the concept.

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