Ambient Marketing

Bradley.tv creates a fusion of design, digital film content and Close Proximity Distribution Technology (such as Bluetooth & SMS) in the most unlikely of places… Window shopping will never be the same. It’s very cunning and we call it Ambient Marketing.

Bradley.tv offers ambient media solutions that bring an exciting new promotional concept to the high street, empty retail units and shopping malls worldwide. We fuse interactive and face recognition technology with digital film content and Bluetooth / SMS to create a powerful marketing format that uses the windows of (vacant) retail units as a unique and powerful advertising platform.

Engaging with shoppers at street level

In today’s high streets and shopping complexes, empty retail units can look tired and depressing. This concept generates income for landlords, acting agents and local authorites by providing advertisers a unique opportunity to place large-format, screen based advertising in high-profile locations on a short term basis.

Video installation in Arndale Centre, Manchester

Mix in our filmaking and content provision skills in with a talented team of media and retail professionals driven to achieve ‘best in class’, and this is what you get…

Interactive video installation on Oxford Street, London

Video Billboards:

With thousands of empty retail units available throughout the UK, we can take those in prime locations and transform shop windows and shopping mall areas into innovative and powerful advertising and marketing tools in the very center of the consumer domain. Welcome to Video Billboards!

Video Billboard installation process in shopping mall.

The windows of a (vacant) retail unit can be used as an advertising forum, with branded vinyl applied to the window, rear projection of video onto specialist screens that are visible in daylight, and audio driver technology turning the window into a speaker. This creates outstanding audio-visual theatre in any retail location and, coupled with Bluetooth and/or SMS, represents a particularly powerful method of raising awareness and delivering a message.

Completed Video Billboard installation in empty retail unit

Video Installations:

Shopping centres offer a fantastic advertising opportunity. With shopping centres full of browsing shoppers already primed to buy, and as a point of purchase of most brands and products, Video Installations offers a powerful medium to influence their spend.

When in a shopping centre environment, shoppers will stop to look at something that catches their attention, whether this is an advert or a music video for an up and coming act. In partnership with the shopping centre owners we are able to provide accurate demographic and footfall data; the weekly average footfall of a shopping centre in the UK is in excess of 250,000 per week.

Video Installation in shop window, Soho, London

Video Installations deliver much more than standard outdoor advertising. Using large format screens and advanced audio technology we can bring a huge variety of content like exisiting high quality TV ads, infomercials and live news and weather, all with sound, to compliment a marketing campaign.

Video Installations can send out Bluetooth content to mobiles and uses audience data capture techniques to measure effectiveness. It is designed to engage the consumer, it is at street level, it is customer facing, measurable and is located in shopping havens. It is more than a sequence of adverts – it is designed to engage the consumer by showing appropriate content… for example short films, community messages, infomercials, music videos, clips of unsigned bands and adverts for local events in conjunction with advertising.

Intelligence hardware and software is included as standard. This gathers information on viewing times and viewer demographic and uploads reports to the internet. All playlists are scheduled remotely using advanced real-time server software.

To find out more about any of these exciting opportunities as well as Video Projections, Motion Sensing and Interactivity, contact Bradley.tv today.