Bluetooth Video

Close proximity and ambient marketing solutions

With our Bluetooth transmission service we can provide you with a unique ‘close proximity’ marketing solution for delivering your video message direct to your customers mobile device. This is a unique, intimate, flexible and extremely effective way of creating a buzz around any product or service. Combined with our ambient marketing and creative services we will blow the minds of your target audience!

Let Bradley.tv create your very own Bluetooth Hotspot. We will integrate your marketing message into a truly interactive customer experience providing you with a unique ‘close proximity’ advertising solution direct to your customers mobile device. This is a unique, intimate, flexible and extremely effective way of creating a buzz around any product or service. Combined with our ambient marketing and creative services this becomes an incredibly powerful and cost effective medium. Our Bluetooth systems are a highly efficient and secure way of marketing.

The hotspot creates a back and forth messaging environment, which enables any customer to download any kind of mobile compatible file such as Textfiles, MP3s, Company logo etc and best of all MOVIES! You will be amazed at the superb resolution and small file sizes we can generate from your film content or from the video we make specifically for your promotion. Thanks to the new revolutionary software you can now send and offer the following for download: infos, ringtones, logos, pictures, movies and videos, voicemails, mobile games and any kind of file. With mobile phones or PDAs on a shopping tour, text messages, sending voicemails and emails, request specific product infos, download games, ringtones, pictures, software, MP3s and movies.

We utilise a wide range of Bluetooth devices...

Bluetooth Facts:

• 80% of Mobiles in UK and Ireland are Bluetooth enabled.
• A huge range of digital content can be sent, including: Plain Text, Images, Audio, Video, Vouchers and Games.
• Two key features of the technology are its low cost and low power.

Why use Bluetooth Marketing?

• Low cost – every Bluetooth message is sent and received free of charge, whether you send 1 or 100,000.
• It’s flexible – all kinds of content can be transmitted.
• Multiple uses – it can be used to support and improve the effectiveness of existing advertising, such as high street leafleting or billboard advertising, as well as on its own through being placed in stores or prime locations.
• The end user loves it! – Positive word of mouth travels like wildfire as users pass your message on to other Bluetooth enabled devices including iPhones and laptops.

...and a wide range of distribution points

Where is it most suitable?

The use of Bluetooth Technology is currently used in predominantly three marketing situations:

• Point of Sale Promotions:
When fitted in shop windows people walking past with Bluetooth enabled phones can receive the promotional message from the store. This may be a special promotion and is often enough to encourage the recipient to enter the store with an electronic discount voucher on their mobile phone!

• Video Billboard Promotions::
Through fitting billboard posters with Bluetooth transmission devices you can interact with people within the vicinity of your poster. For example, to support your billboard campaign you could send a branded game via bluetooth to peoples’ phones. This helps to overcome one of the major disadvantages of billboard advertising – the absence of a strong call to action.

• Field Promotions:
Portable units can be carried by promotional staff, automatically sending Bluetooth messages to anyone within the vicinity of the staff. This is particularly effective when combined with leafleting. The real potential in Bluetooth marketing lies in its low cost. Unlike SMS marketing it costs nothing to send a Bluetooth message. After the promotion we can provide a comprehensive statistics report, which includes how many messages were sent and how many were opened.

Why not check out some of our Ambient Marketing projects that make superb use of Bluetooth Technology Use our contact form or call us today on 0113.234.4444 to discuss your Bluetooth and Close Proximity Marketing requirements.