Backpack Campaigns

TV Backpack in Times Square, New York

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Here are some recent TV Backpack case studies. Find out what satisfied customers have to say about our innovative product and service:

Nokia

Campaign Background:
TV Backpacks were provided for Nokia at several planned Roadshow Events. Two TV Backpacks were specially adapted to take feeds from mobile phones so that people could interact with the mobile phone and see the functions of the phone on the screen.

Campaign Objectives:
Enthuse the young audience at multiple City locations about the benefits of Nokia phones.

Campaign Solution:
2 screens were used by the Promotions Agency over a period of 2 weeks. This Campaign has been repeated twice by Nokia.

“3” Mobile 3G Telephone Network

Campaign Background:
Bradley.TV was asked to provide Backpacks for “3” at several planned Award Ceremonies. Two units were provided on an evening basis only.

Campaign Objectives:
Create a stir at the event and show “3” Clients that they are “cutting edge”.

Campaign Solution:
2 Screens were used by the Promotions Agency over 2 nights. Bradley.tv provided models to wear the units.

Mystic India Film Release

Campaign Background:
Bradley.tv was asked to provide Backpacks for a launch of a mainstream film.

Campaign Objectives:
Create a stir in Central London.

Campaign Solution:
2 units were used in Trafalgar Square at a pre-planned event to launch the Mystic India Film. Trailers were shown of the film and the promotions team handed out flyers.

Debenhams Department Stores

Campaign Background:
Bradley.tv is working with Debenhams to provide units in every store of their 110 Estate. Currently Backpacks have been used by 8 stores as a trial. As a result of this trial, all store Managers want to use Backpacks.

Campaign Objectives:
Reinforce the Brand message of the Debenhams TV commercial around the store and at the point of sale. Debenhams are particularly using Backpacks at SALE times to improve peoples awareness of the discounts and promotions.

Campaign Solution:
1 unit per store used over a 4 day period at key promotional times.

“V” Boy Band Record Release

Campaign Background:
Bradley.tv is working with Mad Media a promotions Agency to provide Backpacks for many of their Record Industry Clients. The boy band “V” needed to launch their new compilation and video.

Campaign Objectives:
Get to the kids on the streets, create a stunt and provide PR in front of main Record Retailers.

Campaign Solution:
2 units in Oxford St in Central London outside HMV record store, with the new record playing on the screens. V boy band were also there themselves to interact with the units and the public.

Diesel Jeans

Campaign Background:
Bradley.tv was asked to provide Backpacks for London Fashion Week for Diesel Jeans.

Campaign Objectives:
Provide a unique cutting edge promotional solution using TV Backpacks at London Fashion week for Diesel to show case their vintage jeans.

Campaign Solution:
2 units worn by Top models at the Diesel “Party” at London Fashion Week. The models circulated with the Party goers to create a stir.

Diageo Drinks – Guinness

Campaign Background:
Bradley.tv was asked to provide 45 units operating simultaneously in 45 separate locations for the brand Guinness to play a Pub Quiz type game in pub outlets in both Northern and Southern Ireland. For the first time in any promotion, the Backpacks interactive functionality was used to intrigue and involve the Target Audience.

Campaign Objectives:
Create interest and trial of Guinness amongst a younger Audience in 45 specially selected pubs throughout, Ireland. Support the Irish 6 nations Rugby Team and connect Guinness with the 6 Nations Championship.

Campaign Solution:
Bradley.tv created an interactive Pub quiz video which was played on the screens. Over 200 video files were loaded onto the units, together with Questions and Answers. Two promotional people worked in each pub, one wore the screen and the other operated the remote control from the screen, and interacted with the Pub Audience. As the Pair of promotion people entered the pub, the promotional video looped constantly, creating excitement and intrigue amongst the audience. The Promotional team then invited groups of people to play the “Roar them on Guinness” promotion. Using the remote control, the Promotions person selected a set of questions from the file, and the audience was invited to play the game.

Using a zoom out technique, the video played rugby action and the audience was invited to guess the answer of the question that appeared on the screen. Using the remote control the operator was able to interact with the screen, pause the action, and then display the answer at the right moment. If the people playing the game guessed correctly then they were rewarded with a free pint of Guinness.

Campaign Reactions:
As soon as the TV Backpacks entered the pub, they created a huge stir. People were literally crowding around to see what was going on, and in some instances people were lining up to play the game. People said spontaneously that they thought that the screens were great and that the idea was really fun. Clearly the Backpacks had the effect of connecting the Audience with the Guinness brand and stimulating trial.

Client Comments:
The Client visited several outlets to view the promotion and was very happy with the way that Backpacks created a stir and attention for the Brand. The following comments were received back from the Guinness Client: “Hi All, Please see attached some pics from the Roar Them On Promo in Myos on Friday. Overall, the night was a great success. There was a huge amount of interest in the Backpacks with alot of consumers wondering what it was all about. It was observed that some consumers were purchasing Guinness to make sure they got to play, a huge plus for you. The fact that the staff were there for two hours meant that everyone in the pub who wanted to have a go, got to play. As you will see from the pictures, consumers really did enjoy the promotion and it did enhance the overall rugby experience as the pub was well decked out with visibility. The staff were very professional and well able to handle themselves in one tricky situation. They seemed to really enjoy running the promotion which meant there was a really positive vibe around the whole thing. It’s definitely worth going out to have a look! We would like to repeat this promotion in May… I’ll be in touch soon. Kind Regards, Louise”.

Google launch G1 Android mobile phone using Bradley TV Backpacks

Bradley.tv recently supplied T-Mobile with 15 x TV Backpacks with pre-installed footage to help them launch the new Google G1 Android mobile phone. Units were deployed on highstreets nationwide and attracted a huge amount of attention. Promotional teams used the screens to great affect and in some stores phones we also linked to the screens to show new features in action. In one store we played an episode of Top Gear by streaming it direct from BBC iPlayer via the phone and it was then transposed to the BackPacks using a simple Video IN connection. Once again the TV Backpacks prove themselves to be the ultimate promotional campaign.