Video SEO

Video search engine optimisation is now the number one way to feature on the first page of Google. Business and organisations worldwide may only just be waking up to the huge value that Video SEO offers but Bradley.tv have been pioneering the way since the day Google bought YouTube.

Google’s Universal Search feature which returns results from webpages, news sites, videos has been running since May 2007 and at least a quarter of these searches now return videos in the top ten and on page one.

Can you afford to ignore online video marketing?

It is now a fact that videos are 54 times more likely to appear on the first page of search results than old fashioned text pages. Recent studies by Forrester Research found that “On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results.” Simply put, video marketing give the best return on investment imaginable for your business or organisation.

One explanation for this may simply be that their are far fewer videos online than web pages but it is worth considering that American video views have now surpassed text based searches in 2009 (12.7 billion video views as apposed to 12.3 billion text based searches). Bradley.tv have also identified that any one belonging to ‘Generation Facebook’ now automatically uses YouTube as apposed to Google to find things, preferring video based content to the written word.

It’s a dark art and we’ve mastered it!

Just sticking a home-made video onto your website isn’t enough to rocket up the search engine rankings. It is a real skill to reach the top. Bradley.tv have spent years perfecting the art and refining the techniques used. We have the in-house expertise to actually embed searchable metatags and keywords into the video content in such a way that Google can read it, understand it, digest it and act on it.

Our primary focus remains to produce and deliver stunning film content for our clients online and the addition of full blown video search engine optimization is simply the icing on the cake.

We will take care of all your film production, content delivery and SEO requirements in a hassle-free, cost-effective way. Use our contact form or call Bradley.tv today on 0113.234.4444.