PACE – PRODUCT VIDEOS

PACE PLC specialise in digital TV technologies for pay TV operators as well as residential gateway technologies for telecommunication operators. They create world leading technologies, products and services for the broadcast and broadband industries. Their solutions empower customers to simply and cost-effectively innovate at the speed they want and in the way they want, enabling them to build their success. Pace was recently acquires by ARRIS.COM. Pace’s thirty years of leadership, experience and expertise is recognised by a customer base that spans the globe.


PACE PRODUCT VIDEOS


BRIEF
PACE PLC commissioned BRADLEY.TV to produce a suite of nine videos to promote their brand, products and solutions globally.


CREATIVE
Our client required a simple and powerful way of communicating a wide range of complicated products, services and solutions to an international audience. The launch pad was the IBC Conference in Amsterdam, a leading international technology showcase event.


PACE PLC VIDEOS


SOLUTION
With six weeks to turn the project around we agreed nine separate videos would be produced. Once potential customers were identified six separate and more detailed solutions videos were created to cement interest and cross-pollinate sales. Finally, a seamless loop with highlights from all the videos was created to play on a huge 4K HD screen in the centre of the exhibition. The entire sign-off process and online delivery was powered by VIDEOCLOUD.COM and we used VIDEOTXT at the event to distribute the main video to influencers and decision makers.


RESULT
Shane McCarthy, President of Pace International said “Really good job guys, thanks to the team for all the hard work. Wouldn’t hesitate to recommend your service to another technology company. You totally nailed it.” That’s another happy client! The project was delivered bang on-time, bang on-brief and bang-on budget.


PACE TECHNOLOGY VIDEOS


[ Website: PACE.COM › Industry: Consumer Electronics › Headquarters: Victoria Road, Saltaire, West Yorkshire, BD18 3LF. UK › Company Size: 1001-5000 employees ]


Special thanks to: Shane McCarthy, Peter Simpson, Steve Pattinson and Sarah Darlington.
Production thanks to: The Shard London, New Ellington Hotel Leeds, Trinity Shopping Centre Leeds, Roomzzz Leeds and Graeme Lee [home owner].


PACE INTERNATIONAL VIDEOS


Executive Producer › Paul Hodgson
Senior Producer › Kelly Beighton
Director › Nick Bradley
Director of Photography › Doug Walshe
Voice Over › Philip Sayer
Cast › Johnny Glasgow, Buskso Dillon & Daughter, Jin Singha, Rachael Cheshire, The Parker Girls, and Harley Rayney
Distribution › VIDEOCLOUD.COM & VIDEOTXT


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