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Live 4G Broadcast Case Study

The Brief

Our client, M&C Saatchi were looking to provide Boots with online social interaction with their audience. BRADLEY.TV were hired to provide the magic.

The Creative

We proposed filming the #bootsgiveitago event on Fleet Street live. Hiring a satellite truck was out of the question so we turned to our new VIDEO-LIVE technology. By seamlessly streaming all the action to the Boots Facebook page viewers could watch the event live and interact.

The Solution

Using our 4G VIDEO-LIVE mobile technology we broadcast the 90 minute live event in glorious HD quality. Our producers co-ordinated the action on the ground. Whilst the cameras were rolling we fielded questions from the public via twitter using the hashtag #bootsgiveitago and then at the end of the night we conducted a questions and answers session with the expert panel.

The Result

Agency happy. Client thrilled. We have recently shot another similar event in Nottingham which was even bigger and boasted a world first four camera cellular stream.