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Football League – TV Channel Ident Case Study

BRADLEY.TV has been producing TV, web, APP, live, as-live, location, competition, promos, TV channel ident and motion graphics for Ladbrokes for over a decade. There has been so many productions along the way we can never decide which one to showcase or stick in our portfolio.
This short TV channel ident is a great example of our motion graphics and animation skills. It was used to broadcast to 2,300 stores nationwide. Ladbrokes TV’s broadcast department were looking for new channel identity to assist with channel branding and continuity. Their brief to us was to create a suite of broadcast quality idents and bumpers that were innovative, dynamic and showed breadth of sports shown on their network. The solution we provided was a suite of motion graphics based videos which were all created by in-house. The client loved the clever mix of geometric and spherical design with the interactive statistics delivering a high-energy gaming influence.
There were multiple videos in the final TV channel ident suite and they are currently being used as links from live events to studio and then back to live events as well as for other playback and scheduling requirements. Ladbrokes were extremely happy with the end results and we are busy creating more exciting motion graphics content for them involving their sporting Ambassadors.
Special thanks to the post-production team at BRADLEY.TV and the broadcast team at Ladbrokes.
Looking for motion graphics or animation for your TV channel or broadcast content? CONTACT us today and we will bring your brand and message to life. We offer a lethal cocktail of leading industry skills in-house. The BRADLEY.TV post production team comprises specialists producing innovative motion graphics, visual effects and 2D & 3D design and animation using the latest high-end software. If you can imagine it we can make it happen.